Subject: Selling in the digital age. Are your horses listed on the right site?

Entries are being accepted now for the
March Internet Auction for Sport Horses & Ponies
21st Century Marketing for Hunters, Jumpers, Dressage, Eventing, Field Hunters

Bidding is Open NOW for Three Major Stallion Service Auctions
KWPN-NA - KWPN in North America Bidding Closes February 27
Round 2 of the BWP/NAD - Belgian Warmblood Breeding Association - North American District
Second Chance for the AHS - American Hanoverian Society

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Buy and Sell on Selling in the Digital Age Selling in the digital age seems simple. List your horse or pony on Facebook or on a web site and wait for the buyer to show up with a check. There are quite a few good listing sites for horses. They get lots of shoppers. Listing sites are great at making information about the horses you have for sale available to a much larger audience that you have access to on your own web site. If you're lucky, some one who is looking for a horse like yours searches for the right breed, age, color or key words that you put in your listing. You are at the mercy of the search and you are competing for attention with up to 50,000 other horses on the listing site. If a qualified buyer finds your horse, they have no deadline, no incentive to act quickly. It's totally up to them to decide when to call, when to make an offer. And when the shoppers call, there are requests for trial periods, vetting and more. They have to check with their friends and their friend's friends and their trainers. And everyone has an opinion. Then the negotiations begins and it's usually tedious and time consuming. And there is downward pressure on your asking price. That buyer is thinking what's the least the seller will take for that horse. What even the very best listing sites can't do is push some one to commit to the purchase. Would you like to take control of your sales? Our online auctions can return control to you. Control the date you sell - Control the commissions you pay - Control the negotiation process Our active auction marketing puts your horse in front of more than 200,000 prospective buyers through email promotion. In the Online Auction, the arduous process of negotiation is replaced by buyers competing with each other to see who will pay the most for your horse. And potential buyers have a deadline. They must act or lose. Visit us at to learn more. From the industry's most experienced show horse auction manager. 35 years of auction experience - 370+ Live Auctions - 70,000 horses sold for $170,000,000
Tim and Cathy Jennings
Flashpoint Bloodstock, LLC

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